Home Care Turnover Is at Crisis Levels. Here’s How Forward-Thinking Agencies Are Fixing It

Struggling with caregiver turnover, staffing shortages, or turning down new cases?

Book a free strategy call with Ascension Business Solutions (ABS) to see how top-performing home care agencies are stabilizing operations, reducing burnout, and scaling without chaos.

The Home Care Turnover Crisis: The Data Doesn’t Lie

The home care industry is facing one of its most pressing challenges in decades, caregiver turnover at crisis levels.

According to an Activated Insights–based industry report, caregiver turnover reached approximately 79.2% in 2023, the highest rate in five years. That means nearly four out of every five caregivers leave within their first 100 days.

The ripple effects are devastating:

  • Only 12.8% of applicants are hired, creating severe workforce shortages

  • Agencies are turning down new cases, not due to lack of demand — but lack of staff

  • Owners and leaders are stuck in constant firefighting mode instead of growing their business

While early signs from the 2025 Benchmarking Report show modest improvement — with turnover declining to around 75% — this is still an unsustainable reality for most agencies.

The question isn’t whether turnover is a problem.
The real question is: Why does it keep happening  and what actually fixes it?

Why Most Retention Efforts Fail in Home Care

Many agencies attempt to solve turnover with:

  • Higher pay alone

  • More job ads

  • Faster hiring

  • One-time bonuses

But industry data — and real-world experience — show these are band-aid solutions.

Turnover doesn’t start when a caregiver quits.
It starts much earlier, with:

  • Poor onboarding and unclear expectations

  • Inadequate training and support

  • Misalignment between role demands and actual workload

  • Burnout caused by inefficiency — not laziness

  • Lack of career path, feedback, or psychological safety

In short: the system is broken — not the people.

The ABS Perspective: Turnover Is an Operations Problem, Not a People Problem

At Ascension Business Solutions (ABS), we’ve spent years inside home care agencies — working directly with owners, schedulers, recruiters, and leadership teams.

What we’ve learned is simple but powerful:

Retention improves when people are supported by systems, clarity, and culture — not just compensation.

ABS was built to solve the root causes of turnover by redesigning how work gets done.

How ABS Actively Reduces Turnover for Home Care Agencies

1. We Reduce Burnout by Removing Administrative Overload

One of the biggest contributors to early caregiver and staff turnover is non-clinical burnout — scheduling chaos, constant phone calls, intake backlogs, and after-hours pressure.

ABS provides healthcare-trained Virtual Assistants who take ownership of:

  • Scheduling and shift coordination

  • Recruiting admin and applicant follow-ups

  • Intake, onboarding, and documentation

  • Virtual receptionist and after-hours on-call support

By offloading these high-friction tasks, agencies protect their caregivers and office staff from exhaustion — a key driver of early exits within the first 100 days.

2. We Strengthen Onboarding — Where Most Turnover Begins

Industry data consistently shows that most turnover happens in the first 30–90 days, often due to poor onboarding and misaligned expectations.

ABS strengthens onboarding by providing:

  • Structured onboarding workflows

  • SOC documentation completed within the first 2 weeks

  • Dedicated success managers to guide early-stage execution

  • Clear role clarity so new hires aren’t set up to fail

This creates stability early — exactly where retention matters most.

3. SOC Documentation in the First 2 Weeks: A Non-Negotiable Retention Strategy

At ABS, Start of Care (SOC) documentation within the first 14 days is a core retention strategy — not an afterthought.

During the first two weeks, ABS VAs:

  • Actively document workflows as they are learned

  • Build or refine SOPs in real time

  • Clarify expectations, tools, and decision-making rules

  • Identify gaps, inefficiencies, or unclear handoffs early

This prevents confusion, accelerates independence, and eliminates reliance on tribal knowledge — all major contributors to early burnout and turnover.

When people know what success looks like and how to execute it, they stay longer.

4. We Support Training, Growth & Culture — Not Just Headcount

Activated Insights consistently identifies career growth, training, and positive culture as top retention drivers. ABS operationalizes these principles by design.

Our internal model includes:

  • Ongoing role-specific training and upskilling

  • Team Leads and Subject Matter Experts (SMEs) for daily support

  • Clear feedback loops and performance check-ins

  • Cultural alignment between U.S.-based clients and Filipino VAs

This reduces turnover caused by isolation, confusion, and lack of support — common but often overlooked issues.

5. We Help Agencies Scale Without Turning Down New Cases

Many agencies are forced to decline referrals not because demand is low — but because their internal teams are maxed out.

When schedulers are overwhelmed, intake is backed up, and recruiters are stretched thin, growth becomes impossible — even when referrals are coming in.

By stabilizing operations with ABS healthcare-trained Virtual Assistants:

  • Intake moves faster and more consistently

  • Schedulers aren’t overwhelmed by manual coordination

  • Recruiters stay focused on quality, not just speed

  • Leadership regains time to plan strategically instead of reacting daily

The result is more cases accepted, better caregiver and staff retention, and sustainable growth without burnout.

The ABS Difference: Retention Through Systems, Not Band-Aids

ABS doesn’t promise to “fix turnover” overnight.

Instead, we help home care agencies build the systems that make retention inevitable.

When your people are supported by:

  • Clear, documented processes

  • Real training and ongoing feedback

  • Reduced administrative overload

  • Strong onboarding with SOC documentation in the first 2 weeks

  • And a culture rooted in support and excellence

They stay longer — and your agency becomes stronger.

This is how forward-thinking home care agencies are moving from reactive staffing to operational stability.

What This Means for Home Care Owners

When you stabilize your internal operations:

  • You stop turning down revenue-producing cases

  • Your caregivers and office staff stay longer

  • Your leadership team regains bandwidth and clarity

  • Your agency becomes scalable — not fragile

Turnover drops not because people work harderbut because the work finally works.

The Bottom Line: You Don’t Have a Caregiver Problem — You Have a Systems Problem

The industry is waking up to a hard truth:

  • Slight improvements in turnover won’t fix broken operations

  • Retention requires structure, support, and sustainability

  • Agencies that win will be the ones that redesign how work is done

That’s exactly what Ascension Business Solutions helps you do.

Ready to Stabilize Your Team and Scale Without Burnout?

If you’re tired of:

  • Constant hiring cycles

  • Staffing shortages blocking growth

  • Leadership exhaustion

  • Reactive, last-minute decision-making

Then it’s time for a different approach.

Book a free strategy call with Ascension Business Solutions (ABS) and discover how top home care agencies are using elite virtual staffing and AI-enhanced systems to reduce turnover, improve retention, and grow with confidence.

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