By Regina, Founder & CEO of Ascension Business Solutions (ABS)
This year, I traveled across the country attending 23 home care and healthcare conferences, each one filled with thousands of agency owners, operators, executives, and innovators determined to improve how care is delivered in the United States.
Walking into every room opened my eyes to something deeper than trends or best practices. It revealed the heart of this industry. And it strengthened my vision for how Ascension Business Solutions (ABS) can play a transformative role in the future of home care and home health.
But before I share those lessons, let me start with honesty.
This year was not easy.
There were ups and downs, moments of exhaustion, and times I questioned whether I was enough for the mission I felt called to lead. I started the year attending conferences alone, carrying the weight of our brand, our team, and our vision on my shoulders.
But I kept showing up.
And as the year continued, I wasn’t alone anymore.
Paki and Jen joined me, and we began stepping into rooms together.
Aligned in one heart, one mission, and one vision
To help build the future of better home care and home health.
And what a year it has been.
The Power of Partnership: The Biggest Blessing of 2025
This was the year ABS built more partnerships than ever before.
Partnerships with:
Home care agencies
Home health organizations
Staffing leaders
Technology providers
Consulting groups
Industry associations
Franchise networks
Multi-location healthcare groups
These partnerships weren’t simply professional.
They were personal.
They were mission-aligned.
They were rooted in the same belief:
Home care and home health deserve stronger systems, stronger support, and stronger teams.
The conversations we had weren’t small talk.
Agency owners opened up about their struggles, staffing challenges, caregiver shortages, administrative overload, burnout, and the pressure of scaling in a competitive market.
And again and again, a theme emerged
You are carrying more than ever before.
That clarity shaped how ABS plans to support this industry in 2025 and beyond.
Why This Matters to Home Care Owners and Healthcare Leaders Reading This
If you’re part of this industry, you already know
Home care is harder than it has ever been.
Demand is rising.
Caregivers are limited.
Recruiting is unpredictable.
Operations are overwhelming.
Labor costs continue increasing.
Margins are shrinking.
And yet, the mission remains the same
Deliver exceptional care while protecting your staff, growing your business, and staying compliant.
But doing all of that, with limited support, leaves even the strongest leaders exhausted.
Here’s what thousands of you told me this year
I am drowning in admin work
My backend can’t keep up
Schedulers are burning out
Recruiters are overwhelmed
I want to grow but I can’t take on more work
I can’t afford another American hire
Turnover is killing my margins
I need help but I don’t know where to start
And that’s why ABS exists.
The Top Lessons From 23 Home Care Conferences
After listening to countless leaders, these were the biggest takeaways that shaped my understanding of the industry and the future we’re building:
1. Home Care Leaders Are Carrying Unseen Burdens
You are managing:
caregiver shortages
pricing pressures
regulatory updates
quality-of-care expectations
increasing client acuity
This industry requires emotional endurance, operational strength, and deep compassion.
2. The Future of Home Care Growth Is Operational Stability
You don’t lack opportunity.
You lack capacity.
Every leader I spoke to wants to grow, but their backend systems are stretched beyond limits.
Scaling requires
stable scheduling
strong recruiting
consistent follow-up
reliable administrative support
streamlined processes
Without operational depth, growth turns into chaos.
ABS helps eliminate that chaos.
3. People Are Still the Heart of This Industry
Even with AI, automation, and technology advancements, the core of home care is human.
Families want compassion, communication, and reliability.
Agencies need support teams who care deeply and show up consistently.
This is why ABS invests heavily in
leadership development
cultural training
communication coaching
healthcare-specific education
Technology enhances care.
But people deliver it.
How ABS Helps Shape the Future of Home Care and Home Health
ABS is not a staffing company.
We are an operational support partner for agencies that want to grow without burning out their teams.
Every ABS VA receives
48+ hours of training before meeting a client
Role-specific education for home care operations
SOP support and documentation training
Daily onboarding support in Week One
Week Three calibration meetings
Ongoing coaching and performance monitoring
Leadership from SMEs, TLs, HR, and Success Managers
Most importantly
We never leave you after placement.
Your success is our success.
Your growth is our mission.
ABS exists to help agencies achieve
lower labor costs
higher operational stability
smoother scheduling
stronger recruiting
reduced burnout
better client experience
faster business growth
This is the future we are building with you.
My Vulnerable Moment: What This Year Taught Me About Myself
The truth is
I questioned myself many times this year.
Was I leading properly
Was I making the right decisions
Is ABS growing fast enough
Am I building something meaningful
But every conversation with you
every story you shared
every challenge you trusted me with
helped me find my answer.
Yes.
ABS is on the right path.
We are serving the right mission.
And we are helping build the future of care.
I wasn’t called to build the biggest VA company.
I was called to build the most impactful one.
And with each conference, each leader, and each partnership
I felt that purpose more clearly than ever.
Entering 2026: Stronger, More United, and More Focused
We are not entering next year the same way we entered this one.
ABS is more aligned, more experienced, and more committed to supporting home care and healthcare agencies.
Our team is growing.
Our systems are improving.
Our partnerships are expanding.
Our mission is sharpening.
And we cannot wait to see you again in 2026
Stronger
More prepared
More connected
More united in heart and vision.
To everyone who met us, partnered with us, trusted us, or simply shared a moment with us
Thank you.
You shaped our year.
You shaped our mission.
You shaped the future of ABS.
If You Want 2026 to Be Your Breakthrough Year, Connect With ABS Today
Your agency deserves operational stability.
Your team deserves support.
And you deserve a partner who understands your world deeply.
Connect with ABS now.
Your future begins with the right support.